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When you hear the word farmer, it's tempting to conjure up images of the sort you read about in nursery rhymes: an older man wearing overalls and carrying a perpetual pitch fork.

BENNINGTON -- A group of young organic farmers stopped at Bennington College Tuesday to talk with students about the importance of understanding where the food they eat comes from and the benefits of eating organic.

The event, which included one-on-one discussions, games, information about organic farming and a presentation, was part of Organic Valley's Generation Organic 2010 "Who's Your Farmer?" tour that's hitting campuses across the Northeast on its way to the nation's capital.

A crop of young farmers is hitting the road to spread word about sustainable agriculture - among them Coos Bay residents Kelly Mahaffy and Tuesday Reed.

Mahaffy owns River Bend Jerseys with her husband Pete. Reed is their employee. They are members of the nation's largest cooperative of organic farmers, Organic Valley.

Organic Valley selected Mahaffy, 30, and Reed, 23 to join about 15 other 18- to 35-year-old farmers on a mission to engage college students about careers in sustainable agriculture.

Laura Boere has traded her dusty pickup truck for a tour bus to talk about the virtues of organic milk.

Boere, who helps run an organic dairy farm east of Modesto, is taking part in a 15-day tour of colleges and other locations in the Midwest and East.

The tour, sponsored by the makers of Organic Valley dairy products, aims to connect nine of the cooperative's young farmers with some of its young consumers.

Liz Gomez used to hate weeding.

“Which is really unfortunate because that’s what we did for two months straight,” she said, standing between tomato vines on Anthony and Laurel

More than 1,000 people showed up at the fifth annual Organic Okanagan Festival on Sunday, and going green was on the top of everyone's mind.

Organizer Wendy Wright says the high turn-out is proof organic living is becoming a more mainstream idea.

“It’s obviously becoming more top of mind”, Wright said. “We all have an impact. Let's lessen our footprint."

Eco-friendly companies showcased organic fruits, wines and products, like shirts made from non-traditional materials.

Discover the great prizes you can win by participating in our latest "Organic. It's Worth It"campaign.

Organic. It's Worth It in Schools.