Organic Trade Association (OTA) is excited to announce “Organic-Palooza,” the industry’s first-ever Social Media Festival. We are hoping you can take part in this very engaging and fun online event to share the benefits of organic nationwide.
September is “Organic Month,” a phenomenal opportunity and national platform to engage with organic thought-leaders, media and the public at large. With that in mind, our “Organic-Palooza” 10-day Social Media Festival set for Sept. 8 – 17 will spotlight, share and promote organic through multiple social media platforms.
Here’s how you can support the campaign Sept. 8 – 17:
- Share “Organic-Palooza” content on your social channels during the campaign using the #OrganicFestival hashtag. Download the full graphic library and suggested daily posts.
- Comment on, re-tweet and/or re-pin “Organic-Palooza” content we share on our Facebook, Twitter and Pinterest channels
- Take part in our five Twitter Parties
Between 3-6 participants will be chosen on each day to snag amazing organic food, personal care & fiber products. Don't miss out!
Monday, Sept. 8: “Organic Affordability”
Can a family of four enjoy all organic for $25/day or less? Absolutely. Join us for a day of recipes, preparation tips and planning ideas that truly underscore organic is worth it.
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Learn more about how to make organic affordable.
Tuesday, Sept. 9: “Where is Organic?”
From the farm to table to all aspects of our lives, organic is increasingly present. Where is organic for you? Wherever you are in the world, show and tell us where organic is in your garden, kitchen, home, work, workout—and everywhere in between.
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Wednesday, Sept. 10: “Organic is Non-GMO and So Much More” + Twestival Day (Twitter Party)
Co-hosted by Mathew Dillon from @ClifBar
A day in which we address confusion and/or concerns about GMOs growing presence in our food supply. We will focus on what non-GMO means under the organic certification, as well as the industry’s efforts to keep GMOs off our dinner plates.
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GMO 101: What they are and how you can avoid them.
Download OTA's Quick Tips: Organic is THE CHOICE to avoid GMOs.
Learn more about what non-GMO means under the organic certification.
Learn more about organic as an alternative to genertic engineering in agriculture.
Still confused? Dowload OTA's FAQ on organic and GMOs.
Thursday, Sept. 11: “Is Organic Trustworthy?” + Twestival Day
Co-hosted by @OnlyOrganic and @EWG (Environmental Working Group)
Organic is the most traceable, certified and regulated category within our food system. Today we explore organic standards and ask our community: Is organic trustworthy? What are your thoughts on NOSB standards? What does the USDA seal mean to you?
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Learn more about why you can trust the USDA organic seal.
Learn more about how the national organic standards are getting stronger.
Friday, Sept. 12: “Organic for Kids” + Twestival Day
Co-hosted by @DrGreene, Kids health expert
Studies show consumers increase organic consumption as they add children to their families. We share how and why organic for kids is important—and provide and share kid-friendly recipes and tips.
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Learn more about why organic is espeically important for children.
Read more about how more parents are choosing organic for their children.
Saturday, Sept. 13: “A Taste of Organic”
Celebrate harvest season and organic’s delicious benefits with a day of OTA presenting and social media users sharing favorite organic recipes—from breakfast at sunrise to a late-night snack.
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Check out our full library of delicious organic recipes.
Sunday, Sept. 14: “Science Sunday: Climate Change”
As the planet warms and weather patterns become more erratic, we focus the discussion on helping people understand the crucial intersection between climate change and agriculture—and the role organic agriculture can play in mitigating global warming.
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Read Rodale Institute's report on how organic farming can reverse climate change.
Monday, Sept. 15: “Myth-busting Monday” + Twestival Day
Co-hosted by "Coach" from @RodaleInstitute and Dr. Jessica Shade from @OrganicCenter
There are a lot of misconceptions out there about organic food and farming! Have you heard that organic food isn’t better for you; that the standards are weak; or that the environmental benefits aren’t proven? We’ll provide the information you need to separate fact from fiction.
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Stay informed about the science behind organic by visiting The Organic Center and the Rodale Institute online.
FACT: Recent studies found higher levels of antioxidants in organic crops than conventional crops.
FACT: Organic is the most traceable, certified and regulated category within our food system.
FACT: Organic foods adhere to strict USDA Organic regulations. Natural foods do not.
FACT: Studies show organic agriculture leads to cleaner water, healthier soil and reduced CO2 emissions.
FACT: Choosing organic protects you from exposure to harmful pesticides.
Tuesday, Sept. 16: “Textile Tuesday: Beyond Food” + Twestival Day
Co-hosted by @MarciZaroff
There’s more to organic than food. Organic fiber is similarly certified and includes cotton, wool, hemp and flax—made without toxic pesticides, synthetic fertilizer or genetic engineering. Find out how organic fiber is healthy and eco-fashion can be fulfilling.
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Learn more about organic cotton and the enviornment.
Learn more about the Global Organic Textile Standards.
Learn more about how to choose organic personal care products.
Wednesday, Sept. 17: “Who is Organic?”
A celebration and spotlight on the organic visionaries who have cultivated organic’s role in society today—timed to OTA’s “Let’s Celebrate Organic Visionaries” evening awards event to kick-off Expo East.
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Learn more about the 2014 Organic Leadership Awards honorees.
