Rachel Carson altered how Americans viewed chemical pesticides by writing Silent Spring. César Chávez founded the United Farm Workers (UFW) with Dolores Huerta and improved working conditions for farm laborers. We can also thank the anonymous early responders who put organic on the purchasing radar at United, in a healthier food move that could have wings with other carriers.
The airline conducted research in 2008 with surveys and focus group discussions. Passengers reflected upon on-board experiences and suggested improvements on a variety of categories, including a desire for healthier things to eat. United responded by releasing the Choice Menu snackbox collection with an organic option in May of 2009. Organic Choice Menu items should now be available on nearly all of United’s flights within North America that fly for at least three hours.
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