Six years ago, David Basson got a phone call that most manufacturers can only dream about -- one from Walmart.
Basson, the CEO of Seattle-based Greensource Organic Clothing Company, had recently shipped an order of 200,000 yoga tops to Sam's Club, Walmart's warehouse club unit. At first, the Sam's Club buyer didn't see any particular reason why the organic tops would sell much better than the regular kind; she just felt that organic was a good place to be from an ecological standpoint. But when all 200,000 of the pieces flew off the shelves in three weeks, the pinstriped-trouser boys in Bentonville picked up the story. Then, they picked up the phone and called David Basson.
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