Organic Valley, America’s largest cooperative of organic farmers and one of the nation’s leading organic brands, today announced it will launch the Generation Organic 2010 “Who’s Your Farmer?” Tour on October 6, starting at the Organic Valley headquarters in La Farge, Wis., and ending in our nation’s capitol in Washington, D.C. on October 21.
The two and a half week road trip, on a bus fueled by sustainably produced biofuels, will be driven by Generation Organic, a group of young farmers who have recently joined the 22-year-old organic farming cooperative. These Organic Valley farmer-owners, aged 18 to 35, represent a new generation of sustainable agriculture leaders who believe in the power of organic to change the world.
The Generation Organic 2010 “Who’s Your Farmer?” Tour will stop at select college campuses to spread the good news about the viability of a career in organic farming, and educate and inspire people about the many benefits of organic through presentations, school garden visits and grilled cheese socials. This determined group of young Organic Valley farmers will urge consumers to own their food-arming them with knowledge about how personal food choices affect the health of our bodies and our planet-and drive their future.
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