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Generation Organic — Not Your Granddaddy's Farmer

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When you hear the word farmer, it's tempting to conjure up images of the sort you read about in nursery rhymes: an older man wearing overalls and carrying a perpetual pitch fork. But while the median age of farmers in the US is 57, according to the USDA's Census of Agriculture, a new crop of young adults are out to change this.

They're known as Generation Organic, or Gen-O as they affectionately refer to each other, and they're the brainchild of Organic Valley, America's largest cooperative of organic farmers whose milk, yogurt, butter, eggs and cheese line the shelves of your local supermarkets and natural food stores. The company's coop of farmers has been in existence since 1988, but it wasn't until four or five years ago that Theresa Marquez, Organic Valley's Chief Marketing Executive, had the idea to bring some of their members' children, and other young people who were interested in agriculture. together.

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