It’s already the go-to spot for everything from Jimmy Choo shoes to toddler clothes. Now H&M is adding a beauty division to its roster of products.
The line includes shower gels, body lotions, scrubs and lip balms that all include natural and organic products certified by Ecocert. “It felt like a natural step, since we’ve worked with organic cotton garments for a few seasons now. There’s also a strong demand from our customers for organics, and I hope they will be as excited as I am about the new products,” says Ann-Sofie Johansson, H&M’s head of design.